ICCC Content creates strategies for educating, connecting with and engaging your target audiences. But, that’s just one channel.
In our connected world, you need to tell your brand’s story on an expanding variety of platforms. That requires a steady flow of content – relevant information that interests and engages your audiences every day. When and where they want to access it. In both expected and unexpected ways.
ICCC Content creates messages and publishes materials that are adapted for each of your targeted communications channels.
We work with your PR and marketing team to identify big ideas and build out strategies with stories that will reverberate with both B2B and B2C audiences.
We create original content
Yes, we develop stories delivered to “earned” media. And much more. Knowing how to allocate resources is essential to successful content marketing. For decades, silos have existed within the marketing world, isolating the roles for communicating with customers according to vehicles and tactics (ads, promotions, media relations, events, etc.). It’s time to reconsider silo management. Instead of boxing your agency into their assigned set of writing formats and channels, let us show you how strategic themes built out for PR or advertising can add value across your marketing landscape.
Creating big ideas
We are living and working in times where brands need a message strategy supported by a platform of Big Ideas that can be expressed through leadership, market expertise and lifestyle opportunities. ICCC Content develops comprehensive content strategy, recommending big picture ideas, delivering fresh content that expresses your brand’s voice, mining existing materials, and cultivating your most meaningful story concepts to maximize your impact.
Content to support earned or owned media
Where does content curation fit in?
Content curation leverages third party expertise, information and images to build your brand and requires a blend of strategy, creativity and brand immersion. If you want to create a broader publishing role for your brand or to leverage other expert thoughts and third-party expertise to build your brand, we will develop a savvy and integrated menu of story ideas, research, articles and thought leader commentary to showcase your brand’s expertise and passion.
How do you know it’s working?
Our philosophy is that there is always a new or better way to get results. Brainstorming for us is not about listing what everyone did last year. With every content marketing program, we deliver reports on performance based on data from your analytics trackers, social media accounts, media monitoring services and, of course, from the success stories of your own audience.
How can you bolster your content strategy?
Contact Info@ICCCcontent.com and let’s get started!